Saturday, December 15, 2007

It's Official... Google IS Evil

Google's much-lauded corporate motto has been "Don't be evil."

As the company grows and its stock price approaches a squillion dollars, the company slides ever closer to the line between good and evil.

Let's put aside kowtowing to the repressive Chinese government and look a little closer to home.

The Wall Street Article, "Google Takes Aim at Wikipedia," describes how Google is creating its own site, Knol, where users can contribute expertise on any subject. Those entries will of course be presented alongside ads, Google's core business.

Picking on a non-profit global volunteer effort such as Wikipedia is really low. It reminds us that Google is a giant corporation with quarterly goals to meet and stockholders to please - not just a great big sandbox with salad bar, video games and massage chairs.

This is worth remembering as educators go gaga over the largesse of Google's "free" tools.

As my great grandmother used to say, "There's no such thing as a free search."

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