Wednesday, September 5, 2007

School Leaders Could Learn from Apple & Starbucks

A few months ago, I published an article, No Double Half-Caf Venti Low-Fat Mochaccino Left Behind, in District Administration Magazine. That article offered leadership advice for school administrators inspired by the phenomenal success of Starbucks.

Both Starbucks and their new partner, Apple, really understand the Experience Economy.

In an article I wrote years ago, Everything I Know About Reading Instruction, I Learned from Oprah Winfrey, I pondered what Borders and Barnes and Noble know that school librarians seem to be missing. Both of these bookstore chains know how, dare I say, to engage children for long periods of time in positive civil activity. Starbucks does as well.

Since so many kids already do their homework at school, perhaps Starbucks should open their own schools. Just a thought.

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